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Welcome to Videgha store!
Sun-Dried, Handcrafted Perfection
In an age where speed often compromises quality, we take our time. Our achar is slow-aged and sun-dried, a process that preserves not just the flavor, but the essence of Mithila. Handcrafted with care, every ingredient is meticulously chosen and blended to ensure the highest standard of quality. No preservatives, no artificial coloring—just nature’s finest.
Why Videgha?
What’s in the Name – Videgha
“Videgha” is inspired by the ancient kingdom of Videgha, the land of Sita Mata, where wisdom, simplicity, and tradition were woven into everyday life. In this land, food was never just for hunger—it was sacred, seasonal, and made with intention.
Achar (pickle) in Mithila wasn’t just a side dish—it was a way to preserve the bounty of seasons, carry forward family recipes, and celebrate food as an emotion. The process of sun-drying, aging, and fermenting was deeply rooted in the lifestyle of Videha.
By naming our brand Videgha, we’re paying homage to:
A land known for culture and purity
The wisdom of the women who turned kitchens into temples of taste
And the age-old achar making rituals that deserve to live on, untouched by chemicals and shortcuts
Videgha is not just a name—it’s our promise to carry forward that legacy, with love and authenticity in every jar.
What Makes Videgha Different?
100% Traditional Mithila Process
We sun-dry, age, and prepare each pickle with the exact methods used by generations before us—no preservatives, no artificial colours, no compromises.
Slow Food, Made with Patience
Every batch is handmade in small quantities, aged under the sun, and stored in cold-pressed mustard oil—just like our dadi-nani used to do.
Pure Ingredients, Straight from Farm
We use clean, natural spices, Himalayan rock salt, and ethically sourced produce from trusted farmers.
From Our Kitchen to Yours
Whether it’s the fiery Lal Mirch Bharua Achar or the rare and rustic Kathal Achar, each jar carries the warmth of a home kitchen.
The Power of Authenticity
We are dedicated to preserving the authentic Mithila flavors. Our achar recipes are based on traditional methods that have stood the test of time. This isn’t just food; it’s a taste of home, a reflection of the stories and memories passed down through generations. Whether it’s our Lal Mirch Bharua or Kathal (Jackfruit) Achar, you’re getting an authentic piece of Mithila in every bite.
At Videgha, quality matters. We source the best local ingredients—handpicked, fresh, and natural. From mustard oil to roasted spices, everything is chosen for its ability to deliver bold, vibrant flavors. Our achar is made with no preservatives, no chemicals, just ingredients you can trust.
Only the Best Ingredients
Healthier, Happier Meals
Good food doesn’t just taste good—it makes you feel good. Our achars are gut-friendly and full of natural goodness, with the added health benefits of sun-drying and slow aging. When you choose Videgha, you’re not just choosing a condiment, you’re making an investment in your health and your taste buds.